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Built with Billd: The importance of e-commerce in the construction industry

Published: October 18, 2021
Last updated: April 19, 2022
Read time: < 1


In an industry built on positive relationships, trust, and face-to-face interactions, the idea of buying construction materials online, has been met with a lot of pushback from contractors and suppliers. Before founding BrokreteJordan Latourelle grew up working on construction sites in Quebec, Canada, building concrete foundations with his father. At 20 years old, he opened his own concrete company which he ran for 8 years; however, he always had a hidden passion for technology. When he took a step back and looked at the construction technology space, he realized there was a huge fundamental gap that no-one was tackling.

One of the challenges that Brokrete is addressing is figuring out how to effectively purchase materials online, while still allowing contractors to develop positive relationships with their suppliers. The goal isn’t to change the way contractors and suppliers do business, it’s to make it easier and more efficient.

By moving the purchase of construction materials online, contractors have the flexibility to get real time visibility into material availability and delivery timeframes, communicate with suppliers 24/7, and increase project schedule efficiency. Ultimately, this saves time, eliminates back-and-forth phone conversations, and improves margins because of real time data feedback.

“So many technology companies talk about disrupting an industry, but the most successful companies empower an industry to go further than they did before… E-commerce is empowering the construction industry.” – Jordan Latourelle, Founder, Brokrete

About Billd: Billd stands alone as a partner that truly champions the subcontractor. Founders Christopher Doyle and Jesse Weissburg, industry veterans in both construction and finance, witnessed the detrimental impact to subcontractors of the longstanding broken payment cycle in construction. Their time in the trades inspired them to launch Billd in 2018, bringing the financial power of Wall Street to the construction job site. Billd's financial and payment products empower subcontractors to bypass project hurdles by providing access to upfront funds to cover their most pressing costs, including materials and labor. Unlike traditional financing outlets, Billd provides flexible lines of credit to accommodate the unpredictability of cash flow in construction, and extends their customers up to 120-day terms to align with industry payment standards. Billd knows traditional credit metrics are poor predictors for risk and has built a variety of industry-specific, proprietary analytic and financing tools to allow subcontractors to stabilize cash flow and more effectively grow their businesses.

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